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三網融合:廣電網的宏觀戰略思考

來源:廣電總局廣電發展研究中心 作者:濟生 責任編輯:融合網 發表時間:2012-08-29 09:27 閱讀:
核心提示:中國廣電網是確保國家信息和文化安全的一項重大工程,關系執政黨命運、民族興衰和國家長治久安。中國廣電網要做大、做強、做成、做好、做久,必須明確目標、堅持原則,政府主導、市場運作,確立主體、發展實體,長遠規劃、穩妥推進。

本文章原標題為《三網融合背景下建設中國廣電網的宏觀戰略思考》

本文刊登于中國新媒體發展報告(2012),現融合網|www.fulwiderpartners.com獲得作者授權在網絡上首發,若轉載,請將出處、作者等相關信息標明。

摘要  中國廣播影視正經歷一場由廣播到網播的革命性變革,三網融合正描繪著這場革命性變革的絢麗前景。價值取向決定網絡質量,網絡質量決定網播能量。中國廣電網是建設廣播影視強國的最佳依托,是一張有靈魂的紅網,可持續的綠網,可管控的主網,顯國力的大網;它具有反映民族性格的品格,豐富了黨的執政手段,是建設第三國防的嫡系部隊、維護網絡邊疆安全的新的長城,是展示國家形象、提供開放業務的最優平臺。

中國廣電網是確保國家信息和文化安全的一項重大工程,關系執政黨命運、民族興衰和國家長治久安。中國廣電網要做大、做強、做成、做好、做久,必須明確目標、堅持原則,政府主導、市場運作,確立主體、發展實體,長遠規劃、穩妥推進。

關鍵詞  三網融合 中國廣電網 網絡質量 網播能量 宏觀戰略

Research on the Strategies of the Construction of China Broadcasting Network System Under the Three-network Convergence Background

Abstract: In china, the audiovisual industry is experiencing a revolution from broadcasting system to network system; the three-network convergence is the future of the revolution. The quality of network depends on the value orientation, and the quality is also the decisive factors of the network capability. China broadcasting network system is an optimum support for China to become a powerful culture country. The network will be a “red” network carrying mainstream value, a “green” network which can develop continually. It will be a “huge” network showing the national power. The network will reflect the nationality, and it will enrich the power of the government. It will be the new troops under direct control; it will be the great wall protecting the security of cyberspaces. It will be the optimum platform for the demonstration of the state and supply the public service.

The construction of China broadcasting network system will insure the information and culture security, and it’s vital to our states, our government and our nation. If China broadcasting network system aimed at to be a big, strong, well-being and long-term network, we must clarify the target, adhere to principles, and stick to the government instruction, operating by the market. At the same time, we must establish the main part, operating the entity, making the long-term plan and boosting safely.

Key Word: three-network Convergence, China broadcasting network, the quality of network, the network capability, strategies(責任編輯:融合網)

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